Cookie
Policy

WHAT IS A COOKIE?

A Cookie is a small text file that is stored on the hard drive of your computer or other electronic device (“Device”) used to access our website(s), mobile application(s) and any other online media or electronic communication service that we operate (“Services”). Your web browser stores information on your Device regarding your visit to and use of our Services for record-keeping purposes (e.g. logging in) or track information.

We use Cookies to improve your user experience, monitor statistics and optimise advertising campaigns when you use our Services. You can choose whether to accept or decline Cookies by changing the settings under Manage my Cookie Settings below or directly on your web browser. We do not use Cookies to collect personal information such as your name; however, Cookies might help us relate information to the personal information you provided us through other means (e.g. general website registration).

We also use Pixels to operate, analyse, and optimise our advertising campaign on third parties’ platforms (such as Facebook, Twitter, LinkedIn).

A Pixel is a small graphic file placed in the webpage code of our Services. It collects data from a user’s behaviour and reports the action to a server to measure the performance of our advertising. However, they are not stored on your web browser. Pixels can be used by third parties to improve the functionalities of their services and generate their own Cookies based on your interests and use of our Services. By using Pixels, third parties determine our website visitors’ specific target group to provide Audemars Piguet targeted advertising on their own platform. It also helps third parties to analyse the effectiveness of their adverts, done for Audemars Piguet, while enabling us to see whether users have been redirected to our website after clicking on an advert.

WHAT TYPES OF COOKIES DO WE USE?

When you access our Services, the types of Cookies listed below may be placed on your Device. They are categorised by source, technical features and purposes. These categories are not mutually exclusive; a Cookie may belong to several of the following categories.

- COOKIES FROM INTERNAL SOURCE (FIRST-PARTY COOKIES)
First-party Cookies are placed on your Device directly by us and can only be read by our Services. They can be “session” or “persistent” Cookies (see below). For example, we use first-party Cookies to speed up the log-in process or enhance your user experience.

- COOKIES FROM EXTERNAL SOURCE (THIRD-PARTY COOKIES)
Third-party Cookies are placed on your Device by some of our third-party partners. For example, they are used in relation to audience measurement analysis and to improve the relevance of our Services’ content.

- SESSION COOKIES
Session Cookies are temporarily stored on your Device while you are using our Services. They become invalid once the browser session is closed. We and our partners use session Cookies to manage and measure your access and use of our Services during a single browser session and ensure the best performance of our Services.

- PERSISTENT COOKIES
Persistent Cookies are placed on your Device during a browser session and remain stored on your Device for a defined period of time after you leave our Services. Persistent Cookies allow our Services to remember your preferences such as language and other local settings to make your next visit easier. We and our partners may also use persistent Cookies for analytical purposes.

- TECHNICAL COOKIES
Technical Cookies are mandatory to navigate this website and securely access our Services, while enhancing your user experience.

- ANALYTICS COOKIES
Analytics Cookies are used to collect information about how visitors use our Services and help us run our Platform more efficiently. We also use analytics Cookies to analyse our Services traffic (as well as measure and review the effectiveness of our interactive online content, its characteristics, advertising and other communication).

- ADVERTISING COOKIES & PIXELS
Advertising Cookies & Pixels help us provide adverts targeted to your interest. They also help us evaluate and optimise our advertising campaigns on third-party platforms, such as sponsored posts on social media or banners on other websites, according to the preferences expressed by users of these third-party platforms.

 

LIST OF COOKIES WE USE ON OUR SERVICES

The following tables categorise and describe the various Cookies and Pixels used on our Services. The list may not be exhaustive.

TECHNICAL COOKIES

ANALYTICS COOKIES

ADVERTISING COOKIES & PIXELS

HOW TO MANAGE COOKIES IN MY BROWSER?

 

- ACCEPTING COOKIES

Most internet browsers are set up to automatically accept Cookies. You can change the settings of your browser to block Cookies based on their origin or to alert you when Cookies are being sent to your Device. For further information, please refer to the paragraph below "How to?"

- DECLINING AND DELETING COOKIES

If you choose to decline or delete Cookies stored on your Device, not all features of our Services may operate as intended. This will affect our site’s content and our Services accessible by logging in. Also, we and our service providers will be unable to identify the type of browser your Device is using for technical compatibility purposes, as well as language and display preferences. As a consequence, we are not liable if certain features on our Services are inoperative or less efficient.

- HOW TO?

The procedure for managing cookies and cookie preferences is slightly different for each browser. You can check the steps for managing cookies in your particular browser's help menu.

- for Internet Explorer™
- for Safari™
- for Chrome™
- for Firefox™
- for Opera™

Further information about the use of Cookies, including how to detect, manage and delete them, can be found on the Network Advertising Initiative Opt-out webpage http://optout.networkadvertising.org/ as well as on http://www.aboutads.info/choices and http://www.youronlinechoices.com/uk/your-ad-choices/

- THIRD-PARTY DATA MANAGEMENT

Third parties process data within the scope of their own privacy policies. Please find below the privacy policies of the main third parties with whom we collaborate. You will find information on how such third parties manage their Cookies and how to manage your settings.

Facebook
Privacy Policy
Opt-out

Google
Privacy Policy
Opt-out Google Analytics
Opt-out Google Ads Remarketing

Twitter
Privacy Policy

LinkedIn
Privacy Policy

Global
Opt-out
Opt-out