Audemars Piguet is delighted to inaugurate its new temporary exhibition Extraordinary Friendships at the Musée Atelier Audemars Piguet in Le Brassus, Switzerland. Part of the museum guided tour, this immersive exhibition will take visitors on an interactive journey to discover some of the enduring collaborations and friendships that have marked the history of Audemars Piguet.

Since its inception, Audemars Piguet has continuously looked beyond Haute Horlogerie for inspiration, notably in the realms of pop culture, sports, art and the entertainment industry. Over the years, the brand has developed cross-disciplinary partnerships with various celebrities and athletes. 

These partnerships have not only acted as inspirational fuel, propelling the creation of innovative designs and feats of micro-mechanical precision in Audemars Piguet’s timepieces. They have also provided the brand with distinctive and enriching ways of sharing its core values through the language of emotions.

The exhibition is open until December 17, 2021.


Extraordinary Friendships also presents a room inspired by Marvel’s Black Panther to coincide with the launch of the Royal Oak Concept Black Panther Flying Tourbillon limited edition celebrating the beginning of the Manufacture’s long-term collaboration with Marvel Entertainment.

This dedicated exhibit immerses visitors in an interactive environment of sound and light and takes them behind the scenes of the enduring friendship between François-Henry Bennahmias and Marvel Cinematic Universe Avenger Don Cheadle that sparked the beginning of the collaboration. An immersive paper forest inspired by the Wakandan landscape completes the experience.

Most often, it is when projects thrive on friendships that they become extraordinary! Audemars Piguet was built on the friendships that artisans established among themselves in Le Brassus. These remarkable friendships have extended today to all corners of the world!

Sébastian Vivas

Heritage and Museum Director

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Part of the Musée Atelier guided tour, Extraordinary Friendships will bring you at the heart of Audemars Piguet’s universe.

The temporary exhibition is open until December 17, 2021.